In the professional beauty industry every decision is made based on the “demand of time.” When you graduate and begin your new career at a salon or spas in the area- you have a LOW demand of time. This means that you do not have a lot of clients yet and your schedule generally has openings.
So how do you build your demand of time? How do you go from there to the slammed stylists/estheticians/nail technicians you see every day in your salon company? Here are two main ways to get started!
- Be Strategic in your Schedule
You START by being STRATEGIC in your schedule. You want to be physically present at those PEAK hours of call-ins/walk-ins. Those peak times are NIGHTS and WEEKENDS. That is when corporate America and also the stay at home moms and dads are available to come in and enjoy your service offerings.
Being flexible with your schedule is also a must in the beginning. Come in on your days off, stay late, do whatever it takes to accommodate your guests. Be clear that you are making an exception for them and what your regular scheduled hours are- but going that extra mile in the beginning will build very loyal guests!
To think that you will be able to go right out into the industry and work day-time hours is unrealistic. The good news is that once your demand of time is built up- you can then begin shifting your schedule to have more day time shifts until you ultimately have that fully booked day-time career of your dreams.
- Pre-book your Guests
Asking your guests to come back and see you is a skill that you should attempt to master as soon as possible. Guests who reserve their next appointment will come to see you 2-3 MORE times in a year! This means that your demand of time will build even without seeing any new guests!
As long as you are WILLING to put in the time and energy into building your demand of time in the professional beauty industry- you will go far!
Be open, work hard and GO GET IT!